Leica Bespoke: with Mark de Paola

Create your personalized Akademie session

Leica Akademie USA and Mark de Paola are now offering 1 on 1 bespoke online Zoom sessions for 2 hours based on your individual needs and curriculum. Sessions are available to be scheduled as 2 hour intensives, or alternatively two separate 1 hour sessions.

Topics will be tailored to your individual needs and may include but are not limited to lens design, editing down a body of work, pitching clients and positioning your work, the fine art versus fashion industries, archiving, techniques in finding a more specific photographic style, and more.

Topics or points of discussion may include:
Lens design and its’ application to putting together your photographic kit
Going through a large unedited body of work to cull down selects and curate a selected body of work
An in depth conversation about your personal photographic vision and steps one might take to become more visually specific and personal
Marketing/social media tools.
How to find and pitch to prospective clients/Conversational tools
Knowing when and what to charge
How to solve the big questions on set: missing equipment, difficult talent, hiding a lack of knowledge/experience, keeping clients happy.
Differences in positioning for fine art, fashion editorial, high fashion versus lifestyle work, and advertorial.
How to see natural light/Utilizing it to create flattering portraiture
The briefing on agents and managers
How to properly archive a body of work
The above topics are given as broad jumping off points are by no means a dictate. Mark is interested in hearing about your personal interests and looks forward to putting together a tailored program with you.

What might be accomplished during my 2 hour bespoke session?
Below we’ve provided a few examples of topics that may be feasibly covered during your
2 hour bespoke session with Mark de Paola.

Example 1 – Insights Into Photographic Business
* How to find and pitch to prospective clients/Conversational tools
* Knowing when and what to charge
* The briefing on agents and managers

Example 2 – Specifying What Makes You Stand Out
* Going through a large unedited body of work to cull down selects and curate a selected body of work
* An in depth conversation about your personal photographic vision, what makes your photographic style stand out, and steps one might take to become more visually specific and personal

Example 3 – On Set Problem Solving
* How to see natural light/Utilizing it to create flattering portraiture
* How to solve the big questions on set: missing equipment, difficult talent, hiding a lack of knowledge/experience, keeping clients happy.
* Lens design and its’ application to putting together your photographic kit for your needs.

What happens after I register?
1. Schedule your bespoke session today.
2.  Mark de Paola’s team will schedule a brief phone call to work on your tailored curriculum, goals, and topics of interest.
3. The briefing phone call will take place.
4. Your briefing will be emailed to you in a lesson plan format with your Zoom invite.
5. Your bespoke session with Mark de Paola will take place.
6. Mark de Paola’s team will send a follow up email from the session with any links or notes that may have come up during the session.