Inside the Artistic Process with Mark Mann: A Leica Akademie Masterclass – Los Angeles – February 28th – March 1st, 2019
Rarely does the opportunity present itself where amateur photographers have the chance to be mentored by a professional photographer. Many times, for many reasons professional photographers, don’t have the time or refuse to mentor photographers, interested in their work and workflow. This Masterclass with Mark Mann is one of those rare occasions, when a wildly successful, established professional is willing to provide a look into his mind and creative process.
Our focus will be on exploring The Artistic Process. Every step will be covered, from the development of a visual concept with a client, to capturing a genuine moment and the production of a final print. You will have the opportunity to work with Mark Mann as he reveals his creative process. It starts with a call from the Art Director and a Mood board is shared. The talent is identified by the client and then the magic begins. Learn how Mark translates the clients vision into the final image.
Strictly limited to only ten participants to ensure a quality experience. This rare chance to spend a weekend with one of today’s leading working professionals will sell out quickly.
* Understanding Editorial Vision
* Connecting with People
* Photographic Technique
* Working with a production crew
Friday morning we will gathering at the Leica Store Los Angeles. Following the presentation, Mark will provide a portfolio review for each participant. After lunch, Mark will include a complete overview of his approach to lighting and we will begin shooting
Saturday will be devoted to shooting a model in several looks and different lighting scenarios at The Leica Store Los Angeles.
Sunday we will be focused on the retouching process and the steps and set up needed to create the final print.
February 28th – March 1st, 2019
WHO SHOULD ATTEND
Anyone interested in getting a glimpse inside the creative process involved in producing images for a client will benefit from this program. Students will gain Mark’s insight into the problem solving required to deliver the Art Directors vision of an editorial project. Working professionals or those planning to pursue commercial, editorial or portrait photography are strongly urged to register.
WHAT YOU SHOULD KNOW
This is not a basic photography workshop. All Leica “Masterclass” programs require that you have a basic understanding of photography techniques and are familiar with your camera. Knowledge of basic printing and retouching concepts will be helpful to ensure that you get the most from the experience.
Owning a Leica is never a requirement to attend one of our workshops. We will have both S and SL cameras available.
Enrollment is limited to 10 participants.
Coffee and snacks will be provided throughout the program. A catered Lunch will be provided on Saturday and Sunday.
Mark Mann is a celebrity and advertising photographer. He was born in Glasgow, where he lived until he went to study in the prestigious photographic program at Manchester Polytechnic. Before long, the recent graduate was assisting innovative fashion photographers Nick Knight and Miles Aldridge, learning the ropes and building his own body of work. Three years later, Mark started shooting on his own, relocating to New York City.
Mark’s editorial work has appeared in Esquire, Men’s Health, Vibe, Spin, Fortune, Billboard, Parade and Complex, among others. He has shot countless celebrities, including Robert Redford, Michael Douglas, Iggy Pop, Jack Black, the Black Eyed Peas, Jerry Seinfeld, Dave Chappelle, Rihanna, Queen Latifah, Simon Baker, Stevie Wonder, Bradley Cooper, Willie Nelson, Sean Connery, John Hamm and Jennifer Hudson. Mark has amassed a sizable advertising portfolio, as well. His clients run the gamut: Reebok, Adidas, Hennessy, Bombay Sapphire, Pepsi, Gillette, Vitamin Water, NHL, Zumba, Ford, Chrysler and Svedka to name a few.
Mark has just completed a yearlong project for Esquire Magazine, “The Life of Man”. He shot 80 American men ages 1 through 80, to celebrate 80 years of Esquire Magazine. This project took Mark to the White House where he was honored to shoot the sitting president, as well as former President Clinton. He also shot numerous other notable people and celebrities all across the country.