On April 7th, 2018, join legendary National Geographic photographer William Albert Allard for a one-day Masterclass at the Leica Store Los Angeles.
Strictly limited to 12 students, this is an exclusive and rare opportunity to experience a full day of lecture, conversation, and a portfolio review from one of the founding fathers of the modern photographic essay.
A pioneer of color documentary photography, Allard has been producing stunning imagery, most notably for National Geographic for five decades, longer than any other single contributor. His approach to intimate visual storytelling is credited with helping to create the look for National Geographic stories. His projects on the Amish of Pennsylvania, the Hutterites of Montana, minor league baseball, and the Blues culture of the American South have been an inspiration to countless photographers.
Allard ability to share his wealth of photographic experience in an open, honest, and direct fashion, has made him a highly sought after lecturer and teacher. The program is scheduled to coincide with the exhibition and release of Allard’s latest book, Paris -Eye of the Flâneur, at the Leica Gallery LA. The weekend will include both private and public events, but registration in this program is the only way to secure a portfolio review.
Topics covered include:
Who should take this workshop?
This workshop will be useful to experienced or up-and-coming photographers alike. Participants are expected to have good understanding of the general operation of their cameras, as this is not a basic technical program.
Photographers with completed projects or projects in progress will gain the most from having their work reviewed.
The son of a Swedish Immigrant, William Albert Allard was born in
1937 in Minneapolis, Minnesota. He studied at the Minneapolis School of
Fine Arts and the University of Minnesota.
Allard is a photographer of people. From the beginning of his
illustrious career in 1964 as a National Geographic photographic intern,
Allard has contributed to 42 Geographic articles as staff,
freelance, and contract photographer and writer. His stories for the
magazine have included “Rodeos: Behind the Chutes,” “India’s
Untouchables,” Bohemian Rhapsody,” and “Hutterite Sojourn.”
Allard has published five previous highly acclaimed books including his first, Vanishing Breed, of which the Associated Press said, “This is a classic.” Published in 1982,Vanishing Breed was nominated for the American Book Award for 1982, and was the winner of the Wrangler Western Heritage Award for Outstanding Western Art Book,1983, and was awarded the Leica Medal of Excellence, 1983.
His books include:
The Photographic Essay
A Time We Knew: Images of Yesterday in the Basque Homeland
Time At the Lake: A Minnesota Album
Portraits of America
His latest book, Paris – Eye of the Flâneur, features his work from the City of Light from the last 31 years. This exhibition at the Leica Gallery in Los Angles is the US debut.
Allard received the University of Minnesota Outstanding Achievement Award, 1994.The Joseph A. Sprague Memorial Award, 2002 University of Minnesota School of Journalism and Mass Communications Award for Excellence, 2004
Allard lives with his wife Ani and two dogs in Charlottesville, Virginia.
All images ©William Albert Allard