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A Workshop with David J. Carol and Ashly Stohl
We are in a golden age of book making. More photo books are being published than ever, but while technically, it’s never been easier to print a book, the process to create a considered, well edited book that stands out from the crowed has never been more challenging.
It can be a daunting task, navigating and considering all of the options available in publishing today. Knowing the best process to get to a book, worth publishing, can often stop photographers from completing projects.
This two-day workshop with photographers / publishers David J Carol and Ashly Stohl provides a crash course in everything you need to know when considering the process of publishing your own photo book. From concept to completion, you will know the building blocks required for publishing success and receive feedback on your presented projects.
Over the course of two days, students will learn how to evaluate if they are ready for a book, discover processes to determine what images should make it into the final edit, and what to do, when your edit is complete.
This is a rare opportunity to work with two experts who are not only passionate about photography, but have the first-hand knowledge of what it takes to make truly unique books.
Topics covered include:
- Why do you want a book?
- Goals for your book
- Transitioning a project to a book
- Self-publishing vs. working with a publisher
- Techniques for editing a large body of work
- Design, Pre-press, On Press, Digital vs. Offset
- Can you make money with your photo book?
Who should take this workshop?
Designed for photographers with a body of work that’s either completed or near completion. Participants are asked to bring a set of 40-50 smaller (4X6) work prints to be edited and sequenced. All students are expected to present at least one project or a collection of images they feel should be presented as a book.
The workshop will officially begin on Saturday March 11th at 10:30 a.m. at the Penumbra Foundation in New York. Saturday sessions will include a full day of lectures, and an editing session of each participants project. Sunday’s focus is on the practical step by step process of creative book production, followed by an editing and sequencing discussion of each students work. Our final day will conclude with a look at strategies for marketing and promoting your book. A catered lunch will be included for both days of the workshop.
David J. Carol is a photographer, writer, curator, editor, teacher, lecturer and publisher. He attended the School of Visual Arts and The New School for Social Research where he studied under Lisette Model. He was the first assignment photographer for The Image Bank photo agency (now part of Getty Images) at the age of 26. He recently retired after 25+ years as the Director of Photography at Outfront Media (formerly CBS Outdoor) to become the Editor-in-Chief of Peanut Press Books. He loves giving photographers a platform to share and discuss their work with the photographic community. He is able to do this as a contributing writer to Rangefinder Magazine and PDN as well as doing portfolio reviews at such varied venues as The Palm Springs Photo Festival, PhotoPlus Expo in NYC, ASMP Fine Art, APA, Filter Photo Festival in Chicago, Slow Exposures Festival in Georgia, The Center for Fine Art Photography in Colorado and The Savannah College of Art and Design.
David is the author of four monographs, 40 Miles of Bad Road…, ALL MY LIES ARE TRUE…, “THIS IS WHY WE CAN’T HAVE NICE THINGS!” and his latest book, NO PLAN B. He also recently completed a trilogy of books, “Where’s the Monkey?”, “Here’s the Deal!” and “All My Pictures Look the Same.” with Cafe Royal Books, London.
David’s other work experiences include editing and sequencing photo books, curating photo shows, and being a Judge for contests at multiple magazines and universities, including the prestigious PDN Photo Annual since 2003. He has also given lectures/workshops on his own work and photography in general at SCAD, SVA, ASMP, photo-eye gallery, The Center for Alternative Photography: Penumbra Foundation, Out of Chicago Festival, PhotoPlus Expo, Filter Photo Festival, SlowExposure Festival and The Center for Fine Art Photography to mention a few.
David’s photographs and/or books are in the permanent collections of over 50 libraries and museums including:
Museum of Modern Art, New York, NY
The Museum of the City of New York, New York, NY
National Gallery of Art, Washington DC
The International Center of Photography, New York, NY
Tate Gallery Special Collection, London, UK
Museum of Fine Arts, Houston, TX
Art Institute, Minneapolis, MN
Columbus Museum of Art, Columbus, OH
Block Museum, Chicago, IL
Fogg Art Museum, Boston MA
Harry Ransom Humanities Research Center, Austin, TX
Cambridge University Library, Cambridge, UK
The J. Paul Getty Museum, Los Angeles, CA
Reader’s Digest Collection, Pleasantville, NY
British Library, London, UK
The Cleveland Museum of Art, Cleveland, OH
Amon Carter Museum, Fort Worth, TX
Bodleian Libraries of the University of Oxford, Oxford, UK
The National Library of Scotland, Edinburgh, UK
More of David’s work can be seen on his web site, www.DavidCarol.com
Ashly Stohl is a photographer based in Los Angeles and New York. She has exhibited and lectured at institutions such as The Penumbra Foundation, Columbia University, George Washington University, and SPE National, and she has reviewed at Review Santa Fe.
Her first book, Charth Vader, chronicled the pain, frustration and humor of her youngest son, who is visually impaired. Published as a fund-raiser for the Vision Center and Childrens Hospital Los Angeles, the book sold out its print run in two weeks, and was featured in publications around the world including Huffington Post, ABC News, and Vice. She continues to photograph her most intimate relationships in a long term project about motherhood and family.
Stohl is a co-founder and Publisher of Peanut Press, a boutique photography book publisher specializing in monographs of personal work.
Stohl’s photographs and books are in collections around the world, including:
Virginia Museum of Fine Art
University of Buffalo
University of Victoria
University of Denver
Washington University in St. Louis
More of Ashly’s work can be seen on her web site, www.AshlyStohl.com
All images ©DavidCarol