On Location: Miami Beach

A Swimwear Fashion and Lifestyle Workshop with Leica Professional Imaging

July 13-16, 2017


Adam Freedman and John Kreidler

When & Where
July 13-16  – Miami Beach FL

Thursday –  6:30 pm – 9:00 pm

Friday – 8:00 am – 5:30 pm

Saturday – 8:00 am – 6:00 pm

Sunday – 8:00 am-1:00 pm



  • © Adam Freeman

  • © Adam Freeman

  • © Adam Freeman

Have you ever wondered what it would be like to produce images used in a lifestyle magazine article or swimwear lifestyle/fashion/ campaign?  This is your chance.  Join Lifestyle Photographer/producer Adam Freedman and Leica Professional Imaging Specialist John Kreidler for a 3-day intensive workshop in Miami, Florida.

More than just the opportunity to photograph beautiful models, the aim of this program is to prepare you to take a client’s vision and concept and make it a reality. Working with industry icon, Candice Galek, founder of Bikini Luxe, as our Art Director, each participant will have the possibility of gaining real-world experience, while contributing to their latest campaign.

Going beyond the typical workshop, our small group format will present each student with the chance to create images uniquely his/her own. Our focus is on ensuring that you leave with new images for your portfolio and a clear understanding of the creative process behind this style of photography.

Topics covered include:

  • Having a plan: pre-production, day of, and post production
  • Model direction, posing, staging, and composition
  • Shaping light
  • Dealing with harsh light
  • Mixing ambient light with strobes
  • Planning for contingencies
  • On set essentials – working with a minimum of gear
  • Creating images with impact
  • Team Building
  • Marketing your Business
  • Students will be using the latest Hensel Porty and Expert D lights with a selection of modifiers


The Raleigh Hotel, in the Art Deco District of South Beach, will be our headquarters for the weekend. A special rate has been arranged for our students and we encourage you to stay here, as the weekend will be packed with both formal and informal sessions with the instructors.

The workshop will begin with an opening night lecture and reception at the Leica Store Miami. Friday will include an early pre-production meeting and a full day of shooting at the Raleigh pool, reserved exclusively for our group.

Saturday will include a presentation from Candice Galek, two separate location shoots, and an optional sunset shoot. Sunday will include a review of the images made throughout the weekend and a final shooting session, focusing on applying everything learned over the previous two days.

About the instructor

Adam Freedman is a commercial fashion and life style photographer, director, and producer. During his 27 years in the industry, he has developed a reputation as a one-stop shop for a wide variety of creative clients.

From concept development, set creation, styling, hair, make-up, and talent, Adam and his team deliver more than still photography. Known for a meticulous attention to detail that results in one of a kind and highly stylized images that put the client’s needs first.

Adam’s work has been featured in fashion, news, life style, and editorial magazine, as well as print campaigns, advertorials for local and national advertising, and in-house fashion brands.  His work has been showcased in Miami Living Magazine, Bikini Luxe, Washingtonian Magazine, Bethesda Magazine, Arlington Magazine, US News, Northern Virginia Living, Super lawyers, and other preeminent publications.

Adam has taught over 350 workshops for companies like Leica, Profoto, Phase One / Digital Transitions, Canon, FJ Westcott, Ace Photo, The Potomac School for Photography, and many others.

Discover more of Adams work here.

Additional Information


This program is open to photographers of all experience levels. Photographers interested in a real working experience and have the opportunity to get images published. This workshop is geared to give you images that will build your portfolio. This workshop will provide valuable insight into the ins and outs of this industry.

If you are a novice, interested in learning techniques that will forever change the way you look at light and photograph people, this is a program for you. Serious hobbyists will gain exposure to professional lighting and models and input from world-class instructors. Working professionals will come away with images that are sure to be a welcome addition to your portfolio.

You should have a basic understanding of photography as well as a basic understanding of your camera.  Owning a Leica is never a requirement to attend one of our workshops. We will have both S and SL cameras available.

Enrollment  is limited to only 8 participants.

Breakfast and Lunch are included with your fee.


We have a limited number of discounted rooms blocked at The Raleigh. Once you are registered, we will email you the information so you can reserve your room.