On Assignment with Doug Menuez and Leica SL

Doug Menuez

September 8 – 10, 2017

Leica Store LA


Sept 6th – Wednesday– 6:00 pm – 8:00 pm – Gallery Opening (RSVP HERE)

Sept 8th – Friday – 6:00 pm – 9:00 pm

Sept 9th – Saturday – 10:00 am – 5:00 pm

Sept 10th – Sunday 10:00 am-4:00 pm


Master Class
Leica Weekend


© Doug Menuez

September 8th – 9th 2017 – Join us as we go “On Assignment” with renowned documentary photographer Doug Menuez and his Leica SL in Los Angeles.

This intensive weekend will combine lectures, portfolio reviews, shooting on location and deep discussion about expressing and monetizing your passion for photography through visual storytelling.

Doug will take participants on assignment in Los Angeles to shoot with him as he shares his unique approach to documenting the human experience developed over his 30+ year career. He’ll explain his strategy for delivering memorable images to a range of clients, from editorial to commercial advertising, based on capturing authentic moments of everyday life in all conditions.

Through the process of portfolio review and post-shoot critique, this workshop is designed as a journey of self-exploration. Participants will gain practical and technical strategies for shooting as well as a better understanding of what is driving their photography on a deeper level.

Topics covered include:

  • Assignment planning
  • Editing the strongest portfolio
  • How to get paid to shoot what you love
  • Mistakes to Avoid
  • The Three Epiphanies

This jam packed, weekend of learning provides a lesson in the core survival skills that every photographer must possess. Whether you are a professional photographer or serious enthusiast, this program is perfect for anyone committed to building a creatively satisfying life.

Gallery Opening:

This workshop is scheduled to coincide with an exhibition opening at the Leica Gallery Los Angeles. All students are invited to attend the opening on Thursday, September 7th.


About the instructor

Documentary photographer and director Doug Menuez once stood at the North Pole, crossed the Sahara, had tea with Stalin’s daughter and held a chunk of Einstein’s brain.

Quitting his blues band in 1981, he began his career freelancing for Time, LIFE, Newsweek, Fortune, USA Today, the New York Times Magazine and many other publications. He covered the AIDS crisis, homelessness in America, politics, five Super Bowls and the Olympics. His portrait assignments included Presidents Bush, Sr. and Clinton, Cate Blanchett, Robert Redford, Lenny Kravitz, Mother Teresa, Jane Goodall and Hugh Jackman.

His award-winning advertising campaigns and corporate projects for global brands include Chevrolet, FedEx, GE, Chevron, HP, Coca Cola, Emirates Airlines, Charles Schwab and Microsoft.

His fourth book, “Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000,” by Simon & Schuster’s Atria Books, became a #1 bestseller on Amazon’s photo book list and was published in the US, Japan, the UK, South Korea and China. Over 100 million people worldwide have seen the project through the book, exhibits, viral press and talks.

His extensive archive of over one million images was acquired by Stanford University Libraries in 2004. His latest project “Fearless Genius: The Next Generation” is currently in progress.

Doug divides his time between the Hudson Valley and NYC.



A workshop with Doug not only refines your portfolio, it has the potential to help you better define, what you want from life.

Ali Robinson

Additional Information

This workshop will be useful to experienced or up-and-coming photographers alike. Participants are expected to have good understanding of the general operation of their cameras, as this is not a basic technical program.

Laptops will be needed on the final day of the workshop. Students should be be conversant with their hardware and software to facilitate downloading and review of photos.

Using a Leica camera is not required. You should have basic understanding of camera controls and digital workflow.

Acceptance into the workshop is open to all, but students are asked to bring 20 of your best photographs in a finished portfolio or in a digital format.

Enrollment for this Master Class is limited to 12 participants.

A catered lunch is provided on the final day. Please let us know of any dietary restrictions.