Leica Wedding Intensive with Jay Cassario
The Art of Storytelling
Los Angeles, CA
Dates: April 20th-22nd 2018
When & Where
Leica Store and Gallery Los Angeles
8783 Beverly Blvd,
West Hollywood, CA 90048
April 20th-22nd, 2018
Friday – 6:00 pm – 9:00 pm
Saturday – 10:00 am – 5:00 pm
Sunday – 10:00 am – 5:00 pm
© Jay Cassario
Join Jay Cassario for three days of intensive learning at the Leica Store in Los Angeles.
Wedding photographers, are hired to tell a story. Learning how to tell those stories through artistic and creative imagery can be extremely challenging, which is why those that do it well are often extremely successful.
This completely new workshop is designed to provide you with an inside look into Jay Cassario’s approach to storytelling. The art of storytelling in wedding photography starts way before ever picking up a camera or clicking the shutter. Jay’s focus on storytelling starts from the moment he meets his clients for the first time and continues well past the last call at the wedding reception.
Some workshops focus on how to shoot couple’s portraits, how to run a successful business or marketing campaign, or even just lighting techniques. We will cover it all from portfolio review, to having you attend and shoot a mock elopement, to post processing, building client relationships, and album design/sales.
This weekend workshop will kick off on a Friday afternoon with a group portfolio review followed by a private dinner for all participants.
On Saturday, Jay will discuss how elopement packages can be an integral part of your business plan and how to attract those couples considering that option. After a brief lunch, you will have an opportunity to photograph a mock elopement where you can see first-hand Jay’s posing techniques as well as how to develop rapport with your clients.
We will explore all aspects of adding elopement photography and discuss how to market, attract and close those interested in eloping. As well as show you how to deliver images that show the true intimacy of an elopement.
Sunday will be devoted to image processing and final delivery of albums and prints to couples.
Topics to be Covered:
- booking your ideal client
- successful consultations
- building client relationships
- storytelling shooting techniques
- artistic portraiture
- album design/sales
About the instructor
Jay Cassario is a South Jersey based Wedding Photographer, Leica Brand Ambassador and owner of the prestigious multi-photographer studio Twisted Oaks. Having shot his first wedding less than 5 years ago, Jay has been able to accomplish more than most that have been in the industry for over a decade.
Jay is best known for his artistic and storytelling approach to his photography that has earned him awards and publications. He is a well-known Leica photographer and it serves as one of the foundations of his brand. With Twisted Oaks Studio booking over 100 weddings per year, the success he has seen has led to him quickly becoming a well-respected industry leader and educator.
To see more of Jay’s work head on over www.twistedoaksstudio.com and www.jaycassario.com.
WHO SHOULD ATTEND:
This workshop will be an experience meant to help those that have just started getting their feet wet in the wedding industry, as well as those who have been going at it for years and looking to make positive changes that could take their business in new directions.
WHAT YOU SHOULD KNOW:
If the “Workshop” is just what you’ve been waiting for, come prepared knowing how to explain your business model, your goals, and what you are looking to get out of this experience. We will be keeping things on a more intimate level where there will be one on one time with each attendee. Be prepared to dig a little deeper than you ever have before in order to help you grow in ways you never thought possible.
Owning a Leica is never a requirement to attend one of our workshops. We will have both S and SL cameras available.
Enrollment is limited to only 12 participants.
Coffee and snacks will be provided through out the program. Lunch both Saturday and Sunday
Lodging is not included in the workshop fee. Recommended hotels will be provided with your registration.